Lifestyle Enterprise channels Amazon for online sourcing event launch, cites cost savings

HIGH POINT — On Jan. 29, Lifestyle Enterprise will debut a new digital buying event that nods to Amazon’s successful Prime Days sales strategy.

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Launched as “Hsieh Days” and referencing Michael Hsieh, Lifestyle’s current CEO as well as Wiliams Hsieh, the company’s founder, Hsieh Days is a B2B digital furniture buying event for current and qualifying Lifestyle retailers.

Beginning at 8 a.m. on Jan. 29 and continuing through 4 p.m., Jan. 31, Hsieh Days offers “unprecedented value across a wide range of furniture categories, including sofas, loveseats, motion, recliners, dining sets, youth furniture and bedroom collections,” officials said.

Described as a collaborative effort between Lifestyle Enterprise and the company’s sourcing teams, material suppliers and partner contract factories, Hsieh Days is designed to deliver “unbeatable deals to help kick off the new year,” according to company representatives, adding that the collaboration will result in substantial savings for retailers.

“This event represents a unique partnership across our supply chain, enabling us to offer values never seen in the industry,” said Michael Hsieh. “It’s an incredible opportunity for our retail partners to stock up on high-quality products at exceptional prices. This event will help retailers with promotions in 2025 driving traffic and generating sales on the retail floor or online.”

Hsieh said that buyers could expect values of up to 30% off the regular Lifestyle pricing during the digital event. The company’s reps will help buyers access the inventory offered for the Hsieh Days promotion, he said, adding that the digital event eliminates some of the costs embedded into the traditional buying cycle and that these savings will be passed along to buyers.

Shipping time will be standard, and Lifestyle has already secured materials, eliminating any wait with suppliers and enabling immediate production based on orders.

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“When an industry is stuck in doing things the same way over and over, it loses the ability to transform and embrace new ideas,” Hsieh said. “Lifestyle embraces the opportunity to enhance the industry by leveraging new technology and exploring innovative ways to add value to products and processes. While we respect tradition, we remain open to evolution and improvement, ensuring we continuously adapt and refine our approach to deliver the best outcomes.”

Lifestyle officials encourage retailers to “act quickly” when the Hsieh Day product offers open and note that the specials are limited. Once the inventory is sold, the deals will no longer be available, and orders must be placed within the event’s duration to take advantage of the special cost savings.

Cornerstone event

Company representatives said that Hsieh Days will likely become a cornerstone event for Lifestyle Enterprise and will “earmark a change from traditional furniture markets.” Hsieh added that while the event represents a new purchase channel, it will work because buyers know what to expect from the company’s product line based on long-standing relationships.

“Lifestyle has been in business for about 30 years,” he said. “Our retailers know our quality, consistency and values, and we have proven ourselves over the past three decades to have brand equity and trusted relationships with our retail partners today. This enables us to have a digital event and sell products off pictures. Customers know and trust what they are buying and getting from us.”

The second-generation CEO credits his father for creating the longstanding trust between Lifestyle and its retail partners, adding that the home furnishings industry is now embracing technology as well as the consumer’s comfort at buying products online. The combination of legacy knowledge and thought leadership will encourage the “long overdue” evolution of a B2B digital market, Hsieh said.

“William Hsieh is a pioneer in the furniture industry who understood 30 years ago the values needed and created and drove the industry transition to overseas supply,” said Hsieh. “He embraced change. I’ve learned from him to always innovate, always be adaptable and always embrace change.

“I may or may not be able to create change, but I sure am going to embrace it. We’re not handcuffed to a legacy of maintaining tradition but embrace being the driving force behind innovation and change, challenging the norm and bring excitement to the Lifestyle brand and industry while maintaining the quality and value commitment we always have.”

Hsieh pointed to the past four years as an example that disruptions are a “when and not, if,” and he added that companies can choose to be hostage to obstacles beyond their control or to be proactive and explore and take advantage of opportunities.

Embracing change in tradition

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With that in mind, he reiterates that “quality products with value pricing” is one of the most important factors for retailers sourcing products and that the cost savings from the new format will allow Lifestyle to pass along even more value regardless of disruptions.

“While our industry is embedded in traditions, it is also thirsty for change,” said Hsieh. “Ultimately, we need to be mindful that buyers and everyone in the industry are end consumers as well, so the mindset (immediate gratification and purchase with click behavior) naturally extends to trade transactions to a degree, especially with the new generation of buyers and industry people coming through.

“The industry has talked about change, technology, etc., for quite a while now, but it’s been all talk and no concrete action, and every day (that) this happens, our industry falls further behind and another step out of touch with consumers and current purchase behavior,” he continued. “We’re not going to keep waiting for the right time to step up and try something different. We feel that 2025 will be a turnaround period for our industry, so we are embracing this change in tradition with optimism, which we believe will benefit our retail partners.”

Lifestyle sales reps and company staff are available to help buyers with additional information about the Hsieh Days event. The landing page for the product offers will be distributed on the morning of Jan. 29.

When asked how he will measure the success of the digital buying event, Hsieh said there are several factors he will consider.

“I have no doubt that we’ll sell containers,” he said. “However, we’re gauging our success based on how our customers react to the idea. We want to create buzz, excitement and talking points … get people in the industry excited about something again, get them to talk about something else that’s not port strikes, tariffs and the like.

“If our sales reps, staff and customers are excited about this and embrace the idea, then I’d say we’re successful,” he added. “The success of a new idea should be measured by engagement and excitement. This project is not just a one off but will be a project which we expand and improve based on feedback from our retail partners.”

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