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First-of-its-kind report reveals what the future may hold for Generation Beta, and the “Beta Baby Bonus” offered today inspires early financial action
Bạn đang xem: Prudential gives Generation Beta a savings kick start and launches first-of-kind study
NEWARK, N.J., January 01, 2025–(BUSINESS WIRE)–Today Prudential Financial, Inc. (NYSE: PRU) joins the world in welcoming Generation Beta (people born Jan. 1, 2025, to Dec. 31, 2039) by commissioning a first-of-its-kind report, Generation Beta: Redefining Life, Longevity, and Retirement, that reveals how Americans envision the future, and how technological, social and economic shifts will impact their financial security.
To celebrate this new generation and encourage a head start on living a better life, longer, Prudential is kick-starting their retirement savings by offering the Beta Baby Bonus. Beginning today, parents or guardians of a “Beta baby” born in the United States on Jan. 1, 2025, can apply to receive $150 to put toward saving for their future. This amount, which also commemorates the company’s 150th anniversary in 2025, has the potential to grow to approximately $100,000 by age 70 if invested toward retirement savings.1
New research commissioned in tandem with the Beta Baby Bonus shows that Americans are already worrying about this new generation’s financial journey, in addition to their own retirement security. Eighty percent of prospective Generation Beta parents agree that, in an ideal world, parents would start saving for their child’s retirement from birth. In fact, the No. 1 regret among current and prospective parents is that they “didn’t save more for retirement.”
“As a first-time parent, I understand how daunting financial planning can be for a family,” said Brandon Goldstein, ChFC®, financial planner with Prudential Financial. “While you can’t predict the future, you can plan for it from day one. My son’s future starts with me and how we plan for it as a family. Most new parents think about updating their healthcare plans or insurance policies, but that’s only the beginning. Reassessing your budget to ensure you’re accounting for long-term savings goals and factoring in expected rising costs for the entire family is a critical step.”
With a generation that may not retire until the 2100s, what might Generation Beta’s world look like? Prudential’s new report, Generation Beta: Redefining Life, Longevity, and Retirement, explores that and its impact on their financial future. Key findings include:
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LIFE: How Generation Beta will work and live will look vastly different, with 86% believing Generation Beta will have jobs that haven’t been invented yet and 68% believing that Generation Beta will have more pets than children, shifting the dynamics of retirement, financial solutions and generational caregiving.
Nguồn: https://poissondistribution.lat
Danh mục: News
